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Babies come into this world with tiny fingers and toes, squishy cheeks, and the softest skin imaginable. And just when you think they couldn’t possibly get any cuter, you get to dress them in tiny, adorable outfits.
Whether for fashion or function, dressing your baby can be an exciting part of the first year and beyond. But what exactly makes the best clothing for baby?
Much is personal preference, but there are some considerations to keep in mind while shopping. Here are some things you should look for, as well as popular brands that have all the parents going gaga.
What to look for in your baby’s clothes
When buying clothes for your baby, consider the following:
- Remember: Basics are best. Outfits with lots of buttons, ruffles, or other extras may be cute, but they may not be practical or comfortable for everyday life. Save those duds for special occasions and aim to create a collection of onesies, leggings/pants, and pajamas that are comfortable for lots of eating and sleeping.
- Weigh your fabric options. You’ll see that many baby clothing brands offer organic materials. These are especially good for your baby’s skin because the clothes tend to be soft and free from chemicals. Cotton and other natural materials, like linen, are solid choices because they don’t trap moisture against baby’s skin.
- Prioritize function. You’ll want to make sure that baby clothing provides easy access for the many diaper changes ahead. And the same goes for nighttime changes — look for onesies and sleepers that offer handy (and quiet!) zippers and snaps.
- Consider neutral colors. Baby clothes can last you more than one child. If you’re planning to have more than one baby down the line, try looking at clothing that offers prints or colors suitable for either gender. That said, there really are no rules here — pink is a cute color on a girl or boy.
- Buy booties. When it comes to shoes, soft soles are preferable for growing feet. Booties are made in all colors, materials, and designs. The best part? Many of them have snaps so they don’t fall off. Otherwise, you may find yourself out and about searching for a missing shoe!
- Mind your budget. It can be easy to go overboard with all the prints and colors. The thing is, you don’t have to break the bank to clothe your baby in style. Be sure to splurge on a few key pieces, but keep in mind that babies grow fast and only wear each clothing size (0-3 months, etc.) for a few months (or weeks!) in their first year.
When should you start shopping for baby clothes?
Really, whenever you want! Gathering some pieces of clothing before your baby arrives can be a nice activity and a way to bond with your little one.
That said, if your baby has yet to be born, don’t splurge on a zillion newborn-sized onesies — some babies never fit into the “newborn” size or grow out of it quickly.
In fact, most parents end up with way more baby clothes than they can possibly use! Don’t be shy about accepting hand-me-downs from parents of older children or passing yours on to others when your child grows.
And, while we offer a handful of budget-friendly options below, you can often find brand new baby clothing at thrift stores or through online parent groups.
How we chose the best baby clothes brands
We focused on highly rated brands that came recommended by parents. The following brands are in line with our above criteria in that they’re functional, high quality, and offer a wide range of both gendered and gender-neutral styles.
Healthline Parenthood’s picks of the best baby clothes brands
Best baby brands for onesies or bodysuits
Loved for their soft, organic cotton fabric and earthy designs, Burt’s Bees clothing brand can be found on their own website, as well as at Target and on Amazon.
The brand’s onesies are particularly popular and come in economical sets. Most onesies have a soft tag on the chest with the Burt’s Bees name while others have cute designs for boys, girls, and unisex.
Shop at Burt’s Bees online.
The Hanna Andersson brand is best known for its matching sets of pajamas for the whole family. When it comes to baby clothes, they offer organic knit cotton bodysuits (short and long) and pajamas in all sorts of fun prints.
Most of their bodysuits and onesies come in plain and striped options. They fit close to the body but stretch to accommodate diapers, and often range from size 0 to 3 months (50 cm) to 3T (90 cm).
Shop at Hanna Andersson online.
Fun fact: Gerber is the proud owner of the Onesie trademark, which has been around for more than 30 years. As such, you can find many options for onesies on their site for a great value.
For example, Gerber offers a range of sets (think: 3-packs all the way up to 15-packs!) of their onesies in girl, boy, and gender-neutral colors from birth to 5T. The larger sets are made up of various sizes to grow with your baby and definitely get high marks in terms of value.
Shop at Gerber Childrenswear online.
Best organic baby clothes brands
Beautifully muted colors are the hallmark of L’ovedbaby basics. Their clothing is made of 100 percent certified organic cotton that’s free from icky things like formaldehyde, heavy metals, and genetically modified organisms (GMO).
The brand even offers a particularly soft collection of organic cotton muslin clothing. Baby sizes range from newborn to 24 months. You can also find clothes for your toddlers, kids, or even yourself on the site.
Shop at L’ovedbaby online.
With clothing for babies 0 to 12 months and kids up to 4T, Jazzy Organics has a mission to provide certified organic cotton options to kids all while supporting sustainable and safe farming practices.
They offer a slim but savvy assortment of rompers and bodysuits. Cuffs on the feet of the rompers, for instance, can be folded when your baby is small and unfolded as they grow.
Shop at Jazzy Organics online.
Kate Quinn has an assortment of “organic and artisan” baby and kid clothes made in stretchy modal, bamboo, and organic terry fabrics. Not all their collections is certified organic by the Global Organic Textile Standard (GOTS), but it’s clearly marked to eliminate confusion.
The brand explains that its soft and stretchy bamboo clothing, for example, is made from a sustainable, environmentally friendly semisynthetic fabric. It’s also worth noting that there’s often a sale happening online.
Shop at Kate Quinn online.
Best newborn clothes brands
Posh Peanut clothing is made from bamboo fiber, which is known for being lightweight, stretchy, and breathable.
Their knotted gowns are super soft and comfortable for snug all-day wear, and the prints are also adorable and particularly photographable if you’re planning to do a newborn photo session. You can even buy coordinating outfits for mom if you so desire!
Shop at Posh Peanut online.
Gap offers newborn sizes in many of their styles that they label “up to 7 lbs.” Overall, the colorway is very pastel and calming. You’ll find a variety of soft fabrics and a good mix of at-home wear (footed sleepers, onesies) and more on-the-go options (dresses and overalls).
Keep your eyes peeled for sales and savings stacking events (where you get a percentage off in addition to a regular sale), especially when buying tiny clothes your baby won’t wear for long!
Shop at Gap online.
Sizing is a strength of Carter’s infant clothing line. They actually have a dedicated Preemie Shop where you can find a multitude of clothing options for the smallest babies (they even have an “up to 5 lbs.” size).
Otherwise, Carter’s is known as a go-to for their quality clothing and their frequent doorbusters, coupons, and stock-up sales. You’ll find lots of prints, sayings, and matching sets here.
Shop at Carter’s online.
Best budget-friendly baby clothes
Walmart’s Garanimals brand has been around since 1972 with a mission to help parents “affordably, adorably, and easily dress their little ones.” Today, it offers quality plain basics, patterned pieces, and more, for low prices every day — no special sales necessary.
If you’re looking for a place to stock up on bodysuits or fun graphic tees, Walmart is a great spot to shop without breaking the bank.
Shop at Garanimals online.
Old Navy is known for its frequent (and deep) discounts on baby clothing. Their styles are fresh and incredibly on trend, and, many of their pieces coordinate so you can create capsule wardrobes for whatever season you’re in.
While online shopping is definitely the way to go this year, you can also easily shop in-store and browse the clearance section for even more savings.
Shop at Old Navy online.
Cat & Jack
Target is a one-stop shop for basically everything baby, and clothing is no exception. The store’s Cat & Jack brand offers brightly colored options with quirky and fresh prints. You can find anything from basic onesies and leggings to more dressy outfits, swimsuits, jackets, and even accessories.
Bonus: The brand offers a 1-year guarantee against rips/tears/damage with returns accepted so long as you provide a receipt.
Shop at Cat & Jack online.
Best brands for baby booties
Zutano booties have long been a favorite among new parents. With fabric options — warm fleece, cooler cotton, and organic — these booties come in an array of colors and prints to match any outfit.
The bootie (in sizes 0 to 24 months) is constructed with two snaps to help them stay on, as well as to adjust to your baby’s feet and ankles. Plus, you can choose grips for older babies who are walking or no grips for younger ones who are just lounging around.
Shop at Zutano online.
Goumi booties were featured on ABC’s Shark Tank as a shoe that won’t fall off your baby’s feet. Sizes range from preemie up to 12 months and offer two snaps that help them grow with your baby’s feet.
The color options are soft earth tones made from a fabric blend that’s 70 percent viscose from bamboo and 30 percent organic cotton.
Shop at Goumi online.
Moccasins are another popular option for babies that offer a soft footbed and comfortable wear. Freshly Picked’s über popular moccasins come in many colors (including fun metallics!) and designs, including those with fringe and bows to boot.
Shop at Freshly Picked online.
Best gender-neutral baby clothes
Dress your baby in the rainbow with all the bright colors at Primary. This brand is great for affordable basics and offers onesies, bodysuits, rompers, T-shirts, pants, pajamas, and more.
The menu is divided into Baby (0-24 months) and Kids (2 to 12 years) because all clothing is appropriate for boys and girls alike.
Shop at Primary online.
Pact clothing is made of organic cotton and ethically produced in a fair trade factory. The fashions for babies include tops, bottoms, bodysuits, and sleepwear.
There are a few prints among the bunch, but overall you’ll find soft rainbow colors and simple silhouettes that suit the style of both boys or girls.
Shop at Pact online.
Best baby clothes for cold weather
While the price may be a bit on the higher end, Patagonia offers some technical outdoor winter clothing that will keep your baby toasty no matter the weather.
And if their cute colors and cozy materials aren’t convincing enough, Patagonia’s high quality gear is backed by an “ironclad guarantee” so you can return anything you’re not happy with for a repair, replacement, or refund.
Shop at Patagonia online.
Based in Maine, L.L. Bean knows a little something about winter weather. The brand offers an assortment of wet weather gear, snowsuits and coats for babies and kids, as well as long johns and layering pieces for keeping warm and dry underneath.
They also have adorable, tiny hiking boots for toddlers and the smallest pair of snow bibs you’ve ever seen. Cuteness alert!
Shop at L.L. Bean online.
The North Face
Yet another well-known winter gear giant, The North Face has wind jackets, fleece jackets, down buntings, and more cold weather wear for infants, toddlers, and kids.
While the options are mostly limited to outerwear, they also have a few baby accessories, like hats and socks. Consider buying in the off-season to get sale prices or choosing prints/colors that are gender neutral for the most bang for your buck.
Shop at The North Face online.
So, there you have it. Lots of brands. Lots of options. Lots of things to get excited about when it comes to dressing your baby in the first year.
When in doubt, try to prioritize your baby’s comfort above anything else. Soft, stretchy outfits with easy on/off and access for quick diaper changes are always a winner. Beyond that, the rest is up to your preferences and your budget. Happy shopping!